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Remember, consistency is key with branding, so if you're not ready to commit to neo-brutalism on all digital touchpoints, you may be better off skipping it. However, before you launch a complete site makeover, Derby cautions you to consider that the trend may drop off as fast as it arrived. However, you can also keep a more minimalist color palette and experiment with one or two colors, as Gumroad does.
Neo Brutalism & its Impact on User Experience
And they do it with a design that makes use of interesting images and fonts. In short, a brutalism website emphasizes more on what users will experience and get on the site at the expense of the aesthetic beauty. It quickly becomes popular for its raw appearance and experimentality. The design is full of bold colors and visuals that do not adhere to the restrictions of grids. This website shows that they can push the boundaries of design while still crafting a stellar user experience.
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So, when you are trying to design a brutalism website, you are also recommended to choose the right website design tool to fully test your ideas again and again. Apart from visual elements like colors and shapes, you should also try to use strong color or size contrasts to highlight some important content or element. The designers may add a special element for wanting to improve UX and eventually find it causes far more problems. Master the fundamental concepts of web design, including typography, color theory, visual design, and so much more. Traditional web design uses negative space and deliberate placement for every element. Brutalist websites are often overflowing with visuals and text pushing up against each other.
Hyperlinks are underlined and buttons look like buttons.
Boook.Land allows users to participate in the writing process by continuing the story where the previous user has left it off and illustrating it. The platform’s logo is displayed in the middle of the screen, and the three o’s are animated using illustrations submitted by participants. The site looks like a bookshelf, with books appearing when you click on vertically-placed sections. The “book” on the left side contains information about this terrific project, and the books on the right are the collaborative novels written so far. Hold Me Now – Feel and Touch in an Unreal World is a conference and a festival held in the Stedelijk Museum in Amsterdam. It focuses on touch in the artistic, political, and philosophical sense, and helps us understand how that which is haptic, i.e. related to touch, is experienced in life and art.
Only hyperlinks and buttons respond to clicks.
Digital designers also subvert the common tropes of brutalism, accomplishing feats of which architects working with physical materials are not capable. A recent popular interpretation of the style came about in the 2019 video game Control. A recurring feature of classic brutalism is the imposing nature of its giant, stone buildings. Web designers often interpret this with oversized typography. Brutalism is a utilitarian aesthetic movement that shuns decoration in favor of exposing and celebrating the raw materials used to construct the design. It largely had its heyday in the architecture of the 1950s to 1970s, but it has recently seen a resurgence in modern digital design.
The brutalist approach has less to do with austerity and more to do with celebrating the few design elements that are present. For example, many brutalist buildings use raw concrete in over-the-top arrangements that would make a minimalist shudder. In this way, a brutalist design can be contradictorily more extravagant and more extremely minimalist than an actual minimalist design. Some user groups—particularly younger ones—are wary of the high finish of mainstream commercial sites, fearing that it conceals less attractive inner workings, both ethically and aesthetically.
You can also explore his works by visiting his Instagram page. This site is devoid of any visuals, and its clean and sparse design style is typical of brutalism. Lindsay Derby, Design Lead at HubSpot, adds that she believes the traction neo brutalism has gained can be attributed to a trend that emerged in the 2010s. "The reaction, like minimalism responding to loud prints in interior design, are styles like neo brutalism. It is unique and, for now, gives a clean modern impression." If you've ever encountered a website characterized by bold elements, bright colors, and oversized, graphic typography, you've experienced neo brutalism design. In my experience, neo brutalism evokes a sense of nostalgia and playfulness that few other design styles can — when done well, that is.
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You can put new content out there or adjust old content, and no one will be the wiser (unless they check Wayback Machine archives). You can’t say this is visually appealing, nor is it terribly functional. It’s strangely clean despite all the clutter, and the weirdest part is that after you scroll a bit, you do see how it works and how to find info with no directions. Which means that, again weirdly, this is how UX should work. Like Craigslist, Konsept83 looks to the early days of the internet for inspiration. Grey background, typewriter font (a brutalist website staple), and all the links that spell out precisely what you’re clicking into.
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The design, built with Webflow, compliments the art of Sergei Kalmykiov. If the rest of the web design were this frenetic it would be overwhelming. This is just enough brutalist absurdity to capture our attention and make us want to learn more. It’s reminiscent of the sparse text next to a work of art hanging in a museum.
This simple design decision helps to convey the innate brutalist mood of the early days of the web. Studio Push is an international multidisciplinary studio specializing in graphic design and creative coding. The studio uses a brutalist style to convey a strong sense of personality. Visitors are invited to click on any part of the web page to see the featured artworks in their collection. Bold typography definitely benefits this design, and although the colors clash in certain areas, it's an effect that embodies the unique brutalist appeal. While it’s certainly not for everyone, brutalist designs can leave a lasting impression on visitors and help your website stand out from the competition.
Brutalist architecture emphasizes raw materials, particularly concrete, but web design is obviously digital, devoid of physical materials—raw or otherwise. But the underlying traits of brutalism, namely authenticity and efficient construction, transcend genre. According to Derby, it can be tricky to develop a neo brutalism UI design that adheres to accessibility standards and best practices. Ryan Haskins is a branding designer located in Los Angeles, California. For his personal portfolio website, Ryan uses an extreme version of brutalism.
Colors are smashed together without regard for complementary hues. Brutalist websites pulse with contrasting colors, making them stand out from the tame color palettes that we’re used to. The reason why brutalism has been able to jump between such wildly different design disciplines is that it tends to describe more of a mindset than visual characteristics. By exposing materials of construction, brutalism has nothing to hide.
The vision of this brand is “to create an uncompromising and unconventional universe, built upon creativity”, which is exactly what their website embodies. They also understand well who their target audience is, and this unusual and authentic design helps deepen the connection between the two. Butt Studio is an art direction and animation studio with a website that introduces you to their projects from the very first scroll. In fact, the whole site looks more like a portfolio rather than some studio’s website. It’s rich in visual content which is accompanied by simple-looking fonts.
This button is unambiguous, both in its function and its difference from a hyperlink. Where a link promises more information for the visitor, a button agrees to submit the visitor's information to the server. Hiding this interaction behind a hyperlink or unadorned text betrays the core nature of a website. By default, a website that uses HTML as intended and has no custom styling will be readable on all screens and devices. Only the act of design can make the content less readable, though it can certainly make it more.
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